For most companies, their businesses are broken up into three broad categories. There’s the core business, the core adjacent viable businesses, and the non-core big bets. So if you are a company like, say, Uber, ride-sharing is the core business, Uber Eats is the core adjacent viable business, and self-driving is their moonshot. When things turn bad, the first thing that companies choose to kill is their big bets. (View Highlight)
For many companies, this is an easy decision because these businesses are usually worthless. Usually, they’ve been created in the last couple of years to tell a story to investors to raise funding. It may be valuable someday , but right now, it has no value whatsoever. (View Highlight)
