Apple has not laid off employees during any of the last two tech recessions, and has resisted doing so, even now. In 2001, when the Dotcom Bust hit, Amazon’s revenue declined by 13% and it responded by reducing headcount by 13%. In the next two years, Amazon still reduced its headcount: (View Highlight)
Apple since 2011, when Tim Cook became the CEO of the company:
Apple’s profit increases/decreases and employee growth since 2011, when Tim Cook took over the CEO role. (View Highlight)
Apple has been remarkably stable in growing its headcount at a constant rate, irrespective of profit fluctuation. Even more interestingly, the company did not grow headcount in 2020-2022 as fast as most of the rest of Big Tech did. (View Highlight)
Apple’s profit increases/decreases and employee growth since 2011, when Tim Cook took over the CEO role. (View Highlight)