Even a quick glance at the 378-page document will make this one fact pretty apparent: brick-and-mortar stores are no longer a nice little thing to have for the brand, but an absolute must. (View Highlight)
In the year ended March 2020, Mamaearth’s offline sales were just Rs 10 crore (US1.2million),or931 million). More crucially, physical stores accounted for 35% of the company’s total revenue during that period. That’s a significant spike for a digital-first brand. (‘Digital-first’ is mentioned 79 times in the filing.) (View Highlight)
(View Highlight)