Crafted by Indian Oil and part of the company’s green initiative , the material is created by crushing plastic bottles into small chips, then heating them and passing them through a spinneret to turn them into a fluffy, woolly polyester staple fibre, which is later spun into yarn, and eventually woven into polyester fabric. (View Highlight)
Note: Jacket made of recycled plastic
For instance, consider the pair of jeans you’re wearing. It takes 3,781 litres of water to make a single pair of jeans, starting from production of cotton to its retail delivery. That’s enough water to sustain a family of four living in a drought-affected African nation for more than a year. (View Highlight)
The Trade Promotion Council of India, in fact, considers the high product costs one of the three main challenges standing in the way of ethical fashion proliferating in India. The other two, it said last year, are greenwashing and fast fashion. The former describes brands that position themselves as sustainable while still relying on harmful practices. And fast fashion, of course, is the exact opposite of slow fashion—denoting the purely capitalist ventures that prioritise margins and profits, and serve highly price-sensitive consumers. (View Highlight)
(View Highlight)