Well, think of a digital mall — A place where you can talk to your friends, buy anything you want and maybe do some banking on top. If this digital mall were an application that runs on your phone, maybe you could call it a super app. Meaning, customers could theoretically book hotel rooms, buy groceries, shop for clothes, secure loans, get medicines, and do a bunch of other stuff, all in one place. (View Highlight)
Sure, cramming too many features could slow down an app. And companies can’t afford to have a slow app. Deloitte found that getting a mobile e-commerce site to load faster by even 0.1 seconds has a big impact. Conversions rise by 8% and customers spend 9% more money. (View Highlight)
Another of our followers pointed out: “Tata Neu was a very bad implementation of what a Super App should be. You can’t just fill your app with all the features and expect people to just use it. The organic way is to have one service for which people would keep coming back to the app and then build on top of it.” (View Highlight)
Take a dating app , for instance. What happens after you swipe right and hit it off with the person?
You’ll probably set up a date at a restaurant. You’ll probably shop for an outfit. Maybe book an appointment at a salon. And then take a taxi to and from the date. (View Highlight)
